Description
What if there was another way?
Paradigm, Prada’s new signature men’s fragrance.
A perfume that transcends traditional preconceptions by asking the question: what if there was another way?
A question as an invitation to experiment and open up new perspectives. Trust is redefined as curiosity, strength as finesse, and success as the freedom to create one’s own paradigm.
ANOTHER WAY TO NAME A PERFUME
Paradigm [pa-ra-digme] masculine noun.
A new perspective. A new way of thinking, doing, being. An augmented anagram from Prada creating a direct link with our iconic female perfume: Paradox.
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