Description
Escape into a fantasy world where joy reigns with Gucci Flora. A floral signature for all women free-minded and overflowing with positive energy.
The perfume is designed around Gardenia’s flower, admired since the dawn of time for its splendor, it would have been used in elixirs and magic potions. Inspired by this legend and the idea of its mystical power, the magnificent note of white Gardenia is associated with an absolute sun of jasmine grandiflorum.
This delicious potion of joy opens with a sparkling accord of pear flower and develops in a delicate wake of brown sugar.
It is contained in a new bottle stretched in lacquered pink glass and topped with a shiny golden cap, which make it a precious object. The Flora pattern, characteristic of the House, is reimagined in a design inspired by Alessandro Michele’s vision. An essential element of Gucci identity, the motif is a painting of colorful flowers by the artist Vittorio Accornero, created for Gucci in 1966.
Directed and filmed by artist Petra Collins, starring artist, actress, pioneer and philanthropist Miley Cyrus, the #FloraFantasy campaign is a journey into a sweet pink world, inspired by Japanese anime and filled with reference to pop culture, where abundance is required.
“In the Flora Gorgeous Gardenia campaign, the challenge was to signify a flowery universe in an unexpected way. It is Miley Cyrus who plays the sources of inspiration, an artist with both rock’n’roll and electric spirit… After all, why wouldn’t the rock’n’roll attitude be compatible with Flora’s flowery universe? ” – Alessandro Michele.
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