Lacoste
Created in 1933 by tennis champion René Lacoste, the crocodile has become one of the most famous logos in fashion and a signature of French elegance. Originally, René Lacoste wanted a line of clothes in which he would feel good to play, but still sober and elegant in the image of the gentleman-tennis player. From fashion to perfumes, the LACOSTE house has remained true to this vision, that of natural elegance and a free attitude to live life as a magnificent sport.